books pdf Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition IrrelevantAuthor W Chan Kim –

one of the bestselling business books of the century Financial Times Blue Ocean Strategy is the most successful book on business master planning in recent years The EconomistA great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market Qantas The Australian WayPraise for Blue Ocean Strategy A bestseller acrosscontinentsMore thanmillion copies sold worldwideTranslated intolanguagesA Wall Street Journal, BusinessWeek, and Fast Company bestsellerThinkers Strategy Award for Best Business Book of the decadeThe Fast Company Leadership Hall of FameWinner of the Carl S Sloane Award for Excellence in Management ConsultingW Chan Kim and Rene Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute They are the authors of Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written Blue Ocean Strategy has sold overmillion copies, is being published in a record breakinglanguages, and is a bestseller across five continents Kim and Mauborgne rank in the topmanagement gurus in the world in The Thinkers list and are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business among others Kim is an advisor to several countries and Mauborgne served as a member of President Barack Obamas Board of Advisors on Historically Black Colleges and Universities for the Presidents two terms