Free Audible The Balanced Scorecard: Translating Strategy into Action –

The Balanced Scorecard translates a company s vision and strategy into a coherent set of performance measures The four perspectives of the scorecard financial measures, customer knowledge, internal business processes, and learning and growth offer a balance between short term and long term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer,subjective measures In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard in the second part, they describe the steps organizations must take to build their own Scorecards and, finally, they discuss how the Balanced Scorecard can be used as a driver of change